I specialize in helping organizations build scalable content & creative systems, unlock audience growth, and turn content strategy into measurable business outcomes. 15+ years at iHeartMedia, Audacy, and Media News Group. Read the resume, then ask me anything.
Companies hire me when they need to build stronger connections with audiences, modernize their content strategy, and turn attention into measurable business growth. I combine the instincts of a storyteller with the discipline of a business operator, helping organizations create content ecosystems that increase engagement, strengthen brands, and drive revenue.
Companies don't have a content shortage. They have an audience problem. Let's fix that problem.
Most organizations produce content without a clear line between audience behavior and business outcomes. I build strategies that align storytelling, platform distribution, analytics, and audience insights into measurable growth.
Great content is not only a creative exercise — it requires the right people, workflows, processes, and accountability. I build and lead teams that balance creative excellence with operational discipline.
Content is not just about attention. It is about creating business value. I have built audience strategies that support revenue through branded content, partnerships, monetization, and deeper customer engagement.
The way audiences discover content changes constantly. I have built my career navigating major shifts — from broadcast to digital, social platforms, creator ecosystems, and AI-driven discovery.
A few short-form pieces from brand collabs, tentpoles, and station promos. Tap any one to play.
Brand collab social spot
Destination station feature
Sponsor activation reel
Tentpole event recap
Transit partner spot
Brand activation reel
Community event coverage
Artist interview moment
Sponsor-infused editorial from my time at MediaNews Group — still live on the publisher sites.
Branded Content
Branded Content
Branded ContentRecent posts from LinkedIn — tap any one to read the full thread.
We are still trying to figure out if we're making films or just digital wallpaper. The tension between a ten-minute deep dive and a sixty-second burst of adrenaline is where most creators get stuck these days.
The hardest part of social media reporting isn't the math, it's the timing. And I'm not a math guy.
I wonder if we've spent so much time talking about AI efficiency that we forgot it can actually make us look like mind readers.
Most brands on social media act like they're shouting into a canyon and expecting the echo to buy something. It turns out that "always on" is often just a fancy way of saying "always noisy".
The modern brand identity is starting to feel less like a curated gallery and more like a collaborative art project where the audience holds half the brushes.
It is a special kind of magic when a massive organization tries to hide something and accidentally creates a spotlight instead. Looking at you, FIFA.
This chat is trained on my resume and answers in my voice, cadence, and tone. Try a starter prompt or ask anything.
Roles, campaigns, results, philosophy — I'll answer the way I'd answer in person.
Tell me about the brand and I'll draft next week's posts across Facebook, Instagram Feed, Instagram Stories, and X — delivered as a styled .xlsx with a status dropdown.
Paste the job description and I'll give you an honest read — strengths, gaps, and how I'd attack the first 90 days.
I build the systems, teams, and strategies that turn content into measurable business growth. Open to LA-based and remote VP/Senior Director roles in brand, content, and social. If you're hiring — let's talk.